As the departure of Valentino Rossi to Ducati next year, PT Yamaha Motor Kencana Indonesia changed its promotional strategy. Manufacturers of bearing the tuning fork is set up Jorge Lorenzo as the new mascot. This feels better because the Spaniard is very likely to snatch the title of World Champion 2010.
Dyonisius Beti, President Director of PT Yamaha Motor Kencana Indonesia (YMKI), said, Rossi does give great influence to the Yamaha, not only in Indonesia, but also the world. The world title five times that in torehkan able to boost position in the world of Yamaha's most prestigious motor race in the world, MotoGP.
"But we must go forward. In my opinion, removals of Champions will not affect sales in Indonesia. Instead we will be prepared to replace the figure of Lorenzo Rossi and sales will continue to grow," Dyon said on the sidelines of the launch Byson in Jakarta, ahead of the weekend ago.
Looks like Rossi's move has also forced Yamaha to leave advertising and promotion done for some models of motorcycles, such as Jupiter MX. That is, a new tender would be a lot of ads that can make digaet local production house.
Rossi figures for the past seven years has become a hero for motorcycle users, particularly among young people. Is Lorenzo able to replace the abandoned charisma "The Doctor"? We refer to with next year.
Dyonisius Beti, President Director of PT Yamaha Motor Kencana Indonesia (YMKI), said, Rossi does give great influence to the Yamaha, not only in Indonesia, but also the world. The world title five times that in torehkan able to boost position in the world of Yamaha's most prestigious motor race in the world, MotoGP.
"But we must go forward. In my opinion, removals of Champions will not affect sales in Indonesia. Instead we will be prepared to replace the figure of Lorenzo Rossi and sales will continue to grow," Dyon said on the sidelines of the launch Byson in Jakarta, ahead of the weekend ago.
Looks like Rossi's move has also forced Yamaha to leave advertising and promotion done for some models of motorcycles, such as Jupiter MX. That is, a new tender would be a lot of ads that can make digaet local production house.
Rossi figures for the past seven years has become a hero for motorcycle users, particularly among young people. Is Lorenzo able to replace the abandoned charisma "The Doctor"? We refer to with next year.
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